Rules

Bids are whole US dollars — $5 at the low end, $999,999 at the high end, moving $1 at a time. A listing's rank is the sum of every bid it has ever settled. Nothing decays it and nothing else affects it.

Taking #1 costs at least $1 more than whoever currently leads. You are welcome to pay less than that — you simply land wherever that money puts you, rather than at the top.

If two listings hold the same amount, the one that got there first ranks higher. Matching a total is not passing it.

All-time counts everything a listing has ever paid. Today counts only what it paid in the last 24 hours — each payment carries its own clock and drops off the Today board exactly a day after it settled.

Every payment feeds both boards. Nothing is ever spent twice, and nothing is spent only once.

Submit the same store link again and you top up the listing that is already there — you pay only the difference, minimum $1. Money you have already spent keeps counting, so holding a position gets cheaper the longer you have held it.

A rival paying that same difference does not take your place, because their dollars go onto their own listing, not yours. The only way past you is to clear your total.

App Store and Play Store links, and nothing else. Not a marketing site, not a handle, not a landing page — the store page for a real, published fitness or wellness app.

A store link is unambiguous and always has real metadata behind it, which is what lets one app map to exactly one listing. Anything that is not a store link is rejected, as is adult content.

One app, one listing. If your app is on both stores, add both links and a single bid ranks it on both — your spend stays on one position instead of splitting across two.

You can add the second store later; it attaches to the listing you already have rather than starting a new one. If an app somehow ended up listed twice, ask us and we will merge them, adding the two totals together.

An App Store listing is keyed by its numeric app id alone. The storefront country and the app's name in the URL are both discarded, so the same app pasted from the US, UK and German stores — or pasted again after a rename — is one listing, not three.

A Play Store listing is keyed by its package name. Everything else in the link, including affiliate, referral and tracking parameters, is thrown away.

Shortened links are followed to wherever they actually land and listed as that, so wrapping a store link in a shortener buys nothing.

New listings are sorted into a category automatically from the page's own title and description. You can override it when you bid, and if one ends up in the wrong place we will move it — the category has no effect on rank.

Separately from its category, a listing carries up to three sports — running, rowing, cycling and the rest — picked automatically from the page and adjustable when you bid. Each sport has its own board.

Sports do not cost extra and they do not split your money. One bid moves you up the main board and every sport board you appear on at the same time.

A settled payment is what claims a rank — not opening checkout, not the confirmation screen. Until Stripe confirms the charge, nothing moves.

Because of that, the price shown for #1 is a quote for that moment. If somebody settles ahead of you while you are at the checkout page, your payment still buys you the rank it can buy. It is not refunded, and no bid is.

Your listing then appears publicly, and clicks on it go to the link you submitted with the query string removed.

Every amount on this site — the price of #1, what a listing holds, the whole board — is exclusive of VAT. Where VAT applies to you it is calculated and added at checkout, on top of the bid.

Rank is decided by the bid, not by the total charged. Two bidders paying the same amount hold the same position whether one of them paid VAT and the other did not — otherwise the board would be ranking tax residency instead of spend.

Businesses in the EU and UK can enter a VAT number at checkout, in which case the reverse charge applies and no VAT is added.

Bids are final. If a payment is refunded or charged back, the money comes back off the board and the listing drops accordingly.

We will remove a listing that breaks these rules, and doing so does not entitle anyone to their money back.